Roxie As Tara and I sat down at the beginning of this fresh, new year to work our blog schedule and 2020 goals for The Southern Merc, we quickly realized that a common theme was coming together in our thoughts, outlines, and plans. It is nothing new or mind-blowing, or even surprising. We love our small town, and we want to do everything in our power to help it grow and prosper. This idea is something we have talked about many times before, but in 2020 we will be sharing with you so much more about the place we call home and the importance of community involvement.
The world seems so smitten these days with television shows and magazine articles that revolve around very talented folks fixing up older homes and opening hip new restaurants in “small” towns or bad neighborhoods. It is very “on-trend” to renovate an older home, start your own small business, or make an investment in a small, struggling town. My husband and I must have been a little ahead of the game 16 years ago when we began our downtown mission here in Ocilla, Georgia, population 3,400. On t.v. things seem so simple. Crews swoop in like very creative super heroes, armed with paint samples, a hammer, and some sort of delicious new recipe that involves sriracha or random animal parts, and somehow manage to save the neighborhood and more than likely, the entire town! While I am extremely thankful for all of the extra marketing regarding shopping small and saving a neighborhood, for most of us on the front lines in the battles of small town saving, life isn’t so glamorous and rarely leads to a prime-time television show, furniture line, cookware and a book deal.
 A very young Roxie at the front counter.  |  A much younger Matt, Roxie, and Ginger who is now 17! |
Before this starts to sound terribly “Debbie Downer”, let me get down to my point. There is a world of people out there that are fighting for their communities who receive little, if any, recognition or fame. These folks are a determined group of people that sacrifice heavily to keep the doors of their small businesses open. Folks that invest in revitalizing homes in their neighborhoods in an effort to keep their towns clean and safe. Sweet people that volunteer to help with community clean-up days, mentor kids after school or have decided to become foster parents. People that are brave enough to put their names on the ballot and run for a city council or commissioner seat. Folks that make an intentional effort to shop small and support their local businesses. I am one of those people, and know lots more of these noble warriors that truly believe in the idea of safe, nurturing, loving, supportive, and successful small towns.
 So proud of my Fairy God Daughter, Claire for going after a city council seat and winning! |  Members of the DDA, City Council, Ocilla Fire Department and Public Works working together on a clean up project on community day. |
I have written many times about our small little town here in South Georgia. I have written of its highlights and its short-comings. I have told of all that I love about it. I am passionate about preserving its history, while working hard to help it grow and change in a positive and healthy direction. Over the years I have been involved in the revitalization of a very large old building in our downtown. I have renovated a small, old home and been a catalyst for change in my neighborhood. I have served on our chamber board, various committees for downtown events, and chaired our merchants association. I currently serve on our Family Connections board and our Downtown Development Authority, and am proud to serve alongside my husband who has taken on the role of our mayor, which I can tell you is not an easy or glamorous job! I am not telling you all of this to toot my own horn or convince you that I am good person. I am flawed in so many ways and thankful for the grace and guidance of my almighty God! The picture I am trying to paint for you is the picture of a person who cares. I have become a bit battle-weary over the years, but I must tell you, just when I am ready to give up the fight, the Lord sends fresh, young troops to re-ignite the cause!
I am sharing all of this with you today, to ask that you make a conscious effort to make some day-to-day changes in your life that will make a great impact on your community. As you are reading your favorite magazine or watching your favorite HGTV show, remember that there are so many communities and neighborhoods in this country that are struggling to hang on to their rich history, while working hard to fight against poverty and move towards a goal of sustainability and opportunity for the people who live there. Let the “trend” that is taking over the country become a “movement” that inspires you to get involved in your own community. There are many simple ways you can start this mind-set change. Shopping local is the easiest thing you can do to make a great impact. I know you are probably tired of the "shop local” band wagon, but as a local shop owner I am telling you, this is so important! Before you make the snap judgment that things are more expensive in the smaller shops or at your local grocery chain; do some research, you might be pleasantly surprised! If some things are a little more expensive, look for coupons or catch the sale. Or heck, buy them anyway! Consider the few bucks more you spend on screws at your mom-and-pop hardware store a donation to the cause of saving your community. Make an effort to always buy gas in your county and get your prescriptions from a local pharmacy (if you are lucky enough to still have one). Not only are you aiding in the success of your local businesses but you are helping to provide jobs and keeping very important tax dollars at home.
If you are the owner of a small business, don’t expect your community to shop with you just because they are “supposed” to. Make sure you are keeping current with what people need and want, offer excellent customer service and get involved in community activities so people know who you are and what you stand for. It is your responsibility to give your customers a reason to shop local.
Now, ready to really get down to it and take on some harder tasks? If you are looking to buy your first home, give the fixer upper in the heart of downtown a chance and turn that run down property into a beacon of hope for the whole neighborhood. If you are constantly discouraged by what seem to be the “lost” youth in your community, get involved in a mentoring program or boys and girls club. If you don’t have a program like that going already, be open to starting one. If you have a heart for suffering children, become a foster parent. If you are not happy with decisions being made by the leaders of your community and think you have something to offer, run for office. Tired of looking at trash in your park or on your streets? Organize a community clean-up day, or, just go pick it up! If you have been bitten by the entrepreneurship bug, start a small business or cottage industry. Find the people in your community that you think are “less fortunate” than you and go meet them. Walk and talk with the people that are struggling with addiction, pain, homelessness, hunger and poverty. It will surprise you what comes out of those relationships. Don’t sit around and get too comfortable and begin to expect that “someone else” will take care of all of those things. None of these things are “easy” and most of them will require you to give up a Saturday, learn how to use a power tool, or force you to operate out of your comfort zone.
If you are the owner of a small business, don’t expect your community to shop with you just because they are “supposed” to. Make sure you are keeping current with what people need and want, offer excellent customer service and get involved in community activities so people know who you are and what you stand for. It is your responsibility to give your customers a reason to shop local.
Now, ready to really get down to it and take on some harder tasks? If you are looking to buy your first home, give the fixer upper in the heart of downtown a chance and turn that run down property into a beacon of hope for the whole neighborhood. If you are constantly discouraged by what seem to be the “lost” youth in your community, get involved in a mentoring program or boys and girls club. If you don’t have a program like that going already, be open to starting one. If you have a heart for suffering children, become a foster parent. If you are not happy with decisions being made by the leaders of your community and think you have something to offer, run for office. Tired of looking at trash in your park or on your streets? Organize a community clean-up day, or, just go pick it up! If you have been bitten by the entrepreneurship bug, start a small business or cottage industry. Find the people in your community that you think are “less fortunate” than you and go meet them. Walk and talk with the people that are struggling with addiction, pain, homelessness, hunger and poverty. It will surprise you what comes out of those relationships. Don’t sit around and get too comfortable and begin to expect that “someone else” will take care of all of those things. None of these things are “easy” and most of them will require you to give up a Saturday, learn how to use a power tool, or force you to operate out of your comfort zone.
More than likely, none of these things will land you a TV show or a book deal. There will be no fame or glory. There will be, however, a wonderful sense of fulfillment in knowing that you are doing everything you can to make your community a more vibrant, thriving, safer place! So, if you find yourself making a pilgrimage to Waco, Texas or Laurel, Mississippi, or off to the PW Mercantile in Oklahoma, be aware that you are passing through a dozen or more other small places that are working just as hard to save their communities. Pay attention to the world around you, not just the world that is on t.v.
My goal in this life is not to be famous or on TV. My goal is for my little business to be successful, for my community to prosper and for God to be glorified in all that I do. My hope in sharing these thoughts with you is that you will feel encouraged and empowered to set out and get your hands a little dirty in the work of loving your community! If all of this sounds overwhelming to you and you are just not sure where to get started, just remember you can always start with one. Andy Stanley says it over and over and I remind myself of this daily “do for one what you wish you could do for everyone”.
My goal in this life is not to be famous or on TV. My goal is for my little business to be successful, for my community to prosper and for God to be glorified in all that I do. My hope in sharing these thoughts with you is that you will feel encouraged and empowered to set out and get your hands a little dirty in the work of loving your community! If all of this sounds overwhelming to you and you are just not sure where to get started, just remember you can always start with one. Andy Stanley says it over and over and I remind myself of this daily “do for one what you wish you could do for everyone”.
Over the next few months, we will be sharing stories about the joys and challenges of running small businesses in small places, more about the importance of shopping local and shopping small, and about the importance of getting involved in community programs. Don’t worry, we still have lots of delicious recipes headed your way and tips on being a good host or hostess. Southern hospitality plays a huge role in not only how we live our personal lives, but how we interact with people and the way we run our business. We have also curated a selection of spring goods that make us so happy and they will be available in the online shop soon!
To those that have visited our shop, ordered online, read and shared blog posts, interacted on social media, and to those that I know pray for us; thank you from the bottom of my heart for your continued love, support and kindness. Supporting The Southern Mercantile allows us to continue to work hard in our community, to keep our business open to be a place of hope and encouragement to those who enter, and to continue to fight for the success of our small town. Every purchase you make in our store, at a show, or online is not just a simple purchase of goods. It is an investment in our local community that helps keep our mission moving in the right direction!
With love and a grateful heart, Roxie
To those that have visited our shop, ordered online, read and shared blog posts, interacted on social media, and to those that I know pray for us; thank you from the bottom of my heart for your continued love, support and kindness. Supporting The Southern Mercantile allows us to continue to work hard in our community, to keep our business open to be a place of hope and encouragement to those who enter, and to continue to fight for the success of our small town. Every purchase you make in our store, at a show, or online is not just a simple purchase of goods. It is an investment in our local community that helps keep our mission moving in the right direction!
With love and a grateful heart, Roxie
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